Planning Makes All the Difference

It is up to your determine the event details such as venue, date, time, inside or outside and Food & Beverage.  However, that is the minimum.  With us, we will assist you with meeting your objectives.  What is the main objective?  Are you increasing sales with a new item, are you looking to raise a certain amount of funds, increasing awareness, introducing a new location or service for your organization?  Remember we have to plan and execute to meet those

Outline your event and make sure that it delivers your message.  List the marketing options you will utilize and set a timeline for each.  (TV closer to event, Billboards and magazines need more time, online campaign and face to face can be done once contracts are completed.)  Make sure all of your messaging is directed towards your target audience.  Do you know who they are?  Do you know what they want?  Are they seasoned donors or are you obtaining new ones?  Make sure your marketing is completed once you have established your target audience.

Is your event going to stand out from the crowd?  Are there any events competing with your organization?  Make sure if you have special guests or entertainers they are listed on all messaging.  Your guests will also help you by spreading information via word of mouth and adds value to it.

Risk verse reward.  If you plan a huge event and it is not covered by sponsorships and you do not properly budget you could lose severely.  Consider if a sponsor covers the cost of the venue and then the cost of entertainment exceeds the amount of donations or ticket sales, you might lose that sponsorship for future events.  So always consider costs and they are covered before the day of the event.

Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.

Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.